Zambia National Commercial Bank Plc (Zanaco) is inviting applications from suitably qualified and experienced individuals for the following job aimed at contributing to the Bank’s strategic vision, in the Commercial Division under the Marketing Department at Head Office.
MARKETING SPECIALIST (X1)
JOB PURPOSE
The Marketing Specialist will be responsible for assisting in the execution of strategies, brand management and campaigns. The executive will support the generation of strategies that will grow the Banks market share and brand’s reputation, improve customer experience and drive growth.
Under the supervision of the Head Marketing, the following are among the Job Key Responsibilities:-
- Building and managing the company’s social media profiles and presence including Facebook, Twitter, LinkedIn, You Tube, Instagram, Blog, Email and additional channels that may be deemed relevant.
- Building and managing a rich content/editorial calendar that attracts a qualified audience to our chosen platforms.
- Monitoring and engaging in relevant social discussions on Zanaco.
- Initiating effective marketing campaigns online and running regular social promotions and tracking their success (e.g Twitter chats, LinkedIn discussions etc.).
- Explore new ways to engage and identify new social networks to reach our target buyers.
- Track, measure and analyze all initiatives to report on social media Return on Investment (ROI).
- Supporting the management of the Digital Marketing stream of the Marketing Agency.
- Grow Zanaco’s online community by implementing strategies and tactics that will grow our followers, engage and retain them and help convert them into leads, customers and active fans as well as promoters of our company.
- Writing various types of articles on products and services that will be used as content for our platforms.
- Educating external stakeholders about our products and services and their benefits.
- Staying up-to-date with digital marketing trends and potential new channels and strategies to keep Zanaco ahead in the digital marketing space.
- Assisting in budget management through regular reporting of budget utilization and submitting and reconciling expense reports.
- Responsible for logging in quotes and invoices in iProcurement.
- Responsible for payments to agencies and suppliers.
- Planning, setting up meetings and taking detailed minutes and action plans.
- Maintain shared folders for all marketing templates and reports.
- Maintain appropriate filing systems.
- Assist in drafting briefs for agencies and other suppliers.
- Update and maintain policies and procedures.
- Order office supplies.
- Maintain contact lists.
INTERNAL/EXTERNAL CONTACT
- External: Agencies, Vendors
- Internal: All divisions
QUALIFICATIONS AND EXPERIENCE
- Grade 12 Credit or above mandatory in Mathematics and English and any other three subjects.
- Degree in Marketing or a related field.
- At least three (3) years experience in brand management and marketing.
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
- Excellent understanding of the full marketing mix.
- Strong analytical skills and data driven thinking.
- Strong knowledge of Bank products and channels and product and channel market demands.
- Active and well-rounded personal presence in social media with a command of each network and their best practices.
JOB CORE COMPETENCIES
- Excellent organizational skills to work independently and manage projects.
- Excellent written and oral communication skills.
- Presentation and organisation skills.
- Ability to understand and interpret customer needs.
- The ability to work and thrive in a fast – paced, rapidly changing work environment.
- Team player.
- Efficient Time management.
- Leadership qualities - natural leader and team player with strong influencing skills.
- Strategic analysis.
- Personal interest in staying up-to-date on the latest trends.
- Ambitious and energetic; able to get things done.
- Ability to understand and interpret customer needs.
APPLICATION PROCEDURE
All applications must have an application/cover letter and detailed curriculum vitae indicating the position being applied for in the subject line and should be sent by email to vacancies@zanaco.co.zm no later than Monday, 29th May 2017.
Kindly note that you do not need to send us copies of your qualification certificates at this point.
ONLY SHORTLISTED APPLICANTS WILL BE COMMUNICATED TO.
THE CHIEF HUMAN RESOURCE & TRAINING OFFICER
HUMAN RESOURCES AND TRAINING DIVISION
ZAMABIA NATIONAL COMMERCIAL BANK PLC
HEAD OFFICE
P.O.BOX 33611
LUSAKA
Zanaco provides equal opportunity in employment for all qualified persons and prohibits discrimination in employment (women are encouraged to apply).
