MANAGER, MARKETING, CONSUMER INSIGHTS & ANALYTICS - Ecobank Zambia Limited

Ecobank Zambia is a full service bank providing a broad range of products and Services to Consumer, Commercial and Corporates business segments within its 8 branches.

The bank’s vision is to build a world-class bank and contribute to the economic development and financial integration of Zambia and the region by providing customers with convenient and reliable financial products and services. The bank is an affiliate of the Pan-Africa Leader Ecobank Group which is present 36 Countries in Africa.

In order to respond to our growing market with the required human capital, we are currently looking for experienced professionals in the Following area:

1. MANAGER, MARKETING, CONSUMER INSIGHTS & ANALYTICS

Purpose of the role

Responsible for defining the strategic marketing plan and marketing communications in consultation with the Group Head, Consumer Marketing, Customer insights and analytics., in line with Consumer banking Bank strategy.

To build long term brand equity by driving and providing thought leadership to brand related issues at Consumer banking at  Affiliate level, as well as add value to Business units by driving long and short term brand strategy To manage the marketing function, and to manage programs that promotes Consumer Banking’s overall business to any of its selected stakeholders.

Key Attributes

Business and Financial performance

• Develop and implement a country marketing strategy that highlights the core products strategy, positioning and messaging for Consumer Banking products.
• Manage the marketing budget to deliver agreed product revenue, cost profitability, sales volume and service quality targets.
• Improve marketing and sales promotion for the appropriate pricing and delivery of products across the Affiliate to meet revenue and profitability goals.

Customer Excellence

• Establish and sustain a customer-centric business culture, leveraging on people and technology
• Ensure high customer satisfaction as measured and monitored through Customer feedback  surveys
• Build best in class  Marketing, customer insights and Analytics Department

Leadership and people management

• Ensure appropriate evaluation techniques and measurements exist to analyze effectiveness of implemented strategies/initiatives and communicate results
• Build a high performance culture and working environment within the team
• Deliver effective management of risk, governance, compliance and control issues within the team, ensuring that all direct  reports are aware of, and adhere to, their individual responsibilities in these areas

Process, control and operational performance

• Promote high ethical and integrity standards, and establish a culture within the bank that establishes and demonstrates to all personnel the importance of controls
• Ensure there is a strong internal control system in place and monitor its adequacy and effectiveness

Strategic initiatives

• Ensure embedding of a strong strategy execution culture and practice within the team and across the Affiliate.
• Lead strategic initiatives that will create business growth, position consumer Banking as a premier Banking Brand  in Affiliate while increasing shareholders value.
• Champion cost management initiative within Marketing Function

Qualifications and experience

• Post graduate qualification Marketing or business Management
• First Degree in marketing or relevant Subject
• 8 Plus years’ experience in a Consumer Marketing environment
• Extensive experience in building and managing the  process of  building brands to translate into enablers & drivers of profitability and other measures of business performance

If you meet the requirements above and would like to be part of our vibrant and result oriented team, then send your application with detailed Curriculum Vitae including copies of your academic qualifications to either:

JHRZambia@ecobank.com

or

Country Head Human Resources
Ecobank Zambia Limited
P.O Box 30705
Lusaka

Envelopes must be clearly marked with the role that you are applying for, please note that only short listed candidates will be contacted. The closing date for receiving applications is 25th July 2016.