VACANCY: Digital Brand Executive
LEVEL: 6
LOCATION: Lusaka
JOB PURPOSE
Drive Airtel’s Website and social media growth and content presence through innovative initiatives and stimulate the appeal to the customer. Develops innovative interactive web based tools that compliment and contribute to the airtel communications media pool.
REPORTING TO THE BRAND AND COMMUNICATIONS MANAGER, THE MAIN REPSONSIBILITIS ARE;
1. Promotions and Brand building
- Brand custodian
- Ensure effective and timely execution of all campaigns development and roll out
- Support relevant marketing activities to support the development of the brand across the country
- Ensure Brand compliance under guidance of the Head of Brand and Marketing communications and Head of Department
2. Marketing Management
- Agency Management Relations
- Weekly Competition reports
- Market trend analysis reports
- Drive Website marketing ensuring delivery of SOV and clicks according to the approved business, Marketing plan and budget.
- Plan tactical activities across all segments to drive traffic to Airtel Website
- Monitor evolution of customer segment needs , market and industry
- Create web based solutions to usage of Airtel product and service offering
- Implement website enhancements such as new functionalities and updates
- Daily track the number of hits and run programs to grow the website traffic
- Maintain current information on the website and ensure all items posted follow Airtel group and OPCO specific guidelines
3. Communication
- All marketing communications carrying the brand logo to be in line with brand guidelines and brand communication standards
- Support all other functions driving brand values and ensuring custodianship of brand standard conformance in line with Website communications and Brand Assets
4. Project Management
- Ensure all projects are carried out within approved budget, set timelines and according to agreed calendar
- Works on special projects and assignments as requested by the Brand and Communications Manager or Marketing Director
REQUIREMENTS
- Minimum of a degree in Commercial discipline or Computer Science
- Project Management, Post Graduate diploma in CIM certifications will be an added advantage
- Excel and Power Point Competency
- At least 2 years working experience in the brand management space
- Proven working experience in digital marketing
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels (added advantage)
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
PERSONAL BEHAVIOUR REQUIRED IN THE POST
- Business Awareness
- Customer Oriented
- Ability to work through cross functional teams
- Ability to organize and prioritize multiple tasks
- High personal standards and goal oriented
- Excellent interpersonal skills
- Excellent and effective communications skills, both orally and in writing
- Good Team Player
CLOSING DATE
Suitable candidates are required to send their application & Curriculum vitae to jobs@zm.airtel.com. Closing date for applications is Monday, 11th April, 2016.
Please note that due to high volume of profiles received, only shortlisted candidates will be contacted.
